Aligned and Coherent Communications to Serve the Whole Person: A Workbook for Strengthening State Education Agencies’ Strategic Communications
Steve Canavero and Laura Buckner; WestEd
Educators and the public are increasingly acknowledging the importance of serving the “whole person” as essential for achieving equitable education outcomes. Although state education agencies (SEAs) often deploy new whole-person programs and initiatives, many of these efforts fail to achieve desired outcomes, in part because they operate in fragmented or uncoordinated silos that create barriers to effective implementation.
To support SEA leaders in serving the whole person and advancing equity, WestEd published a suite of guides on alignment, coherence, and strategic communications. This guide, focusing on strategic communications, is designed to be used by SEA leaders as a companion to another of the guides, Serving the Whole Person: An Alignment and Coherence Guide for State Education Agencies, in order to aid in the design and launch of the SEA’s strategic communications efforts.